Apex Cylinders is a long-established Bristol business that is the market leader for the manufacture of gravure printing cylinders.
We spent some time working with them building a strategic plan for a new range of services. This included looking at audiences, messages and objectives, which were streamlined with the client’s commercial objectives.
We then instigated a successful multi-channel implementation programme, largely focused on rebuilding their website, creating a wide range of content and getting them some coverage in their specialist trade media.
“Malcolm Cupis has as thorough a grasp as I have come across of the concepts of marketing and PR,” says Apex Cylinder Managing Director John Gilmour. “For our purposes, his clarity with message, media and audience was invaluable in identifying and finding a customer base for our new services. Malcolm draws from significant experience and offers excellent value. I would not hesitate to highly recommend him.”