Right, the decorations are down, the mince pies are polished off and the mulled wine has all been quaffed. It’s a new year and it’s time to get back to business.
2017 stands to be a momentous year in business and in politics. The only thing you can safely guarantee is that a lot is going to change between now and 2018. For many businesses this will present threats and opportunities. Quite simply, the better you can identify the opportunities, the more successfully you can plan to exploit them and the less exposure you will then have to the negative impact of any threats.
Now is the time to plan ahead
It might sound like a statement of the obvious, but many companies fail to plan adequately ahead. It’s trite but true, if you fail to plan, you plan to fail.
So, what are the landmarks for your business in 2017? New business or division starting? New product or service launch? New investment? New technology being implemented? Change of focus for an existing product or service to appeal to a previously untapped market? Unveiling of a new website? You get one opportunity to communicate good news to your markets and one opportunity only. Do not be the business that lets the opportunity slip by. Make sure your customers get the message.
Maybe you have some less positive landmarks that you need to plan for. The closure of a facility, the necessary reduction of staff, a competitor launching a game-changer. In many ways it’s as vital, if not more so, that you handle the challenges as adeptly as you handle the opportunities, because failure to do so can seriously undermine your reputation to the extent it can threaten the existence of your business.
Have you thought about how you might handle the fallout of something that you are unable to plan for? A fire at your headquarters? A cyber security attack? The failure of a safety critical product leading to an accident? Now is the time to finally plan ahead for things you hope will never happen, because the threats grow ever greater and the implications for unprepared businesses ever more profound.
How we can help you
In planning and in execution we can help you to seize the opportunities, mitigate against the threats and make this new year your best year in business yet.
We can start by working with you to identify opportunities, putting together a costed 12 month calendar of activity that ensures that nothing is forgotten or left to chance. We can decide which channels will be most effective at communicating with your audiences within the constraints of your budget and devise messaging and a creative approach that will succeed in consistently raising awareness and building positive perceptions of your business, products and services.
We can also work with you to identify those threats, both known and latent, and preparing for them so that we can positively manage communication around them and mitigate against any negative effects.
Planning is important but delivery is vital. Having created the plan we can then work with you to make certain that it is successfully implemented, an extension of your team, continually reviewing and crystallising the campaign, being fleet of foot enough to react to changes of emphasis or identify and plan for new opportunities and challenges.
Working with you to help you to fully seize your opportunities means that we get to fully seize ours. Here’s to a happy and prosperous new year for all of us.