In among the modern-day clamour for content, there remains a clearly defined need for the traditional copywriter. The true skill of the copywriter is to come up with words that encapsulate the key selling points of a product or service and communicate them clearly, concisely and in language that is relevant to the audience and which influences them to invest accordingly. In advertising terms this demands a subtly different approach to writing PR copy or content.
Copywriting is always done in partnership with a designer, so that the words and visual theme are consistent and complementary. Invariably a copywriter will work with a designer to identify a creative concept and then build the visual and the words around it.
We have considerable experience of copywriting, from the smallest of print advertisements right up to television ads for major international blue chip brands. We have well established partnerships with brilliant designers with whom we have consistently created advertising of the highest standard, but we are equally happy to work with a client’s in house team or preferred partner.