Many companies fail to make adequate preparation for the damage that can be done to their business by an unplanned negative event. This is particularly relevant in the sectors in which we specialise, aerospace, automotive, construction and industrial engineering, where a disaster could take the form of a small, containable industrial accident or a significant event with potential for widescale damage and injury. Inadequate preparation could lead to irreparable damage to the reputation of your brands or of your entire business.
We take this very seriously indeed and we work with you to ensure that if a negative unplanned event ever occurs you will not be taken by surprise, you will be able to respond quickly, decisively and professionally, potentially enhancing the perception of your business and brands rather than destroying them.
History is littered with examples of businesses who have been ruined by a crisis. The common theme among many of these is not that the company was ruined by the crisis itself, but that it was ruined by the damage done to its reputation as a direct result of how they managed the situation.
When things go wrong the instinct of many people is to bury their heads in the sand. Not face the media out of fear that they will be targeted or may say the wrong thing. The truth is that if you create an information vacuum by failing to communicate, the media will almost certainly fill this vacuum with speculation and cobbled together stories which are very likely to be significantly harmful. It is better to engage positively with the media and actively feed them the information that you are able to release than to leave them to create their own news without you.
The lesson from this is very simple. Be prepared. The more seriously you take planning, the more committed you are to making certain that your business is ready to react positively if the unthinkable should occur, the more likely you are to emerge not just in one piece but actually with your reputation positively enhanced.