• Skip to content
  • Skip to footer
  • About us
  • Services
    • Strategic Planning
    • Media Relations
    • Content Marketing
    • Crisis Preparation
      • Audit existing procedures
      • Identifying scenarios
      • Escalation procedures
      • Knowing the media
      • Operational planning and delivery
      • Staging rehearsals
      • Reviews
    • Copywriting
    • Social Media Marketing
    • Integrated marketing project management
  • Sectors
    • Aerospace PR
      • Strategic planning
      • Tactical implementation
      • Crisis communication
    • Automotive
    • Construction
    • Industrial Engineering
  • Our work
    • Lufthansa
    • Studio404
    • Apex Cylinders
    • Welton Bibby and Baron
    • Glass UK
    • Tygan Motor Company
    • Maple Leaf Golf
  • Partners
  • Soapbox
  • Contact and privacy

b2bpr

Strategic business-to-business and corporate public relations and marketing communications services

Social Media Marketing

Social media marketing has become a vital component of many business to business campaigns. It is a vital tool for building audiences – Twitter and LinkedIn, in particular, can enable you to establish direct contacts with individuals in target businesses and deliver messages directly to them.

A vital element of social media marketing is to drive traffic to your website, where they can receive comprehensively detailed information about your business, products and services, and where you can data mine information about them, encourage them to sign up for information updates and then add them to a database for outbound marketing and sales contact.

Social media content should be updated regularly with relevant information to keep the audience engaged, build the relationship with them and greatly enhance your credibility with them.

Footer

Don’t be shy

Drop us a line, we're always happy to talk about what you do, what your aspirations are and what we might be able to achieve for you.

t: +44 (0)1179 608877 e: malcolm@b2bpr.uk
© Copyright Shipham Communications | Contact Shipham Communications | Developed with Buzz