Social media marketing has become a vital component of many business to business campaigns. It is a vital tool for building audiences – Twitter and LinkedIn, in particular, can enable you to establish direct contacts with individuals in target businesses and deliver messages directly to them.
A vital element of social media marketing is to drive traffic to your website, where they can receive comprehensively detailed information about your business, products and services, and where you can data mine information about them, encourage them to sign up for information updates and then add them to a database for outbound marketing and sales contact.
Social media content should be updated regularly with relevant information to keep the audience engaged, build the relationship with them and greatly enhance your credibility with them.