Strategic Public Relations and Marketing Communications
Specialising in working with manufacturing businesses in the aerospace, automotive, construction, energy and industrial engineering sectors.
What we do
We provide a comprehensive range of public relations and marketing communications services, specialising in business to business and corporate communications for mainly manufacturing businesses in the aerospace, automotive, construction, energy and industrial engineering sectors.
Strategic planning
Where possible we like to work with each client to undertake a full strategic review at the start of every campaign.
This includes:
- Setting budgets
- Agreeing objectives
- Audience analysis and segmentation
- Reviewing messaging
- Presenting an agreed calendarised activity schedule
We like to formally review our strategy on a regular basis, in the understanding that it must change to take account of new products and services, new audiences, shifting market expectations or simply to take a fresh approach.
Tactical implementation
Having written a strategic plan we provide the very highest standards of tactical implementation of our core services.
This includes:
- Media relations
- Content marketing
- Copywriting
- Social media marketing
- Crisis communication
Project management
In devising a strategic plan we regularly establish dedicated teams of professionals who we project manage on behalf of our clients, acting as a single point of contact.
We work exclusively with businesses who operate to the highest standards specialising in:
- Branding
- Design
- Photography
- Video production
- Website design and optimisation
- Advertising
- Social media marketing
- Event management
- Print production
- Direct communication
Our Work
Some of our valued clients
KLAW Products
KLAW is the global leader in the design and manufacture of Breakaway Couplings, Emergency Release Couplings and Dry Break Couplers.
We provide them with strategic consultancy and tactical implementation that includes content marketing and a comprehensive business-to-business media relations service, generating awareness and positive perceptions in their target markets.
KLAW LNG
KLAW LNG is the sister company of KLAW Products and is the world-leading specialist in the design and engineering of ship-to-ship and ship-to-shore Liquified Natural Gas transfer systems.
We provide them with strategic consultancy and tactical implementation that includes content marketing and a comprehensive business-to-business media relations service, generating awareness and positive perceptions in their target markets.
Vee Bee Filtration
Vee Bee Filtration is the world-leading designer, manufacturer and supplier of industrial Strainers, Filters and Pressure Vessels.
We provide them with strategic consultancy and tactical implementation that includes content marketing and a comprehensive business-to-business media relations service, generating awareness and positive perceptions in their target markets.
Gall Thomson
Gall Thomson is the global market leader in the design and manufacture of locking flange and marine breakaway couplings.
We provide them with strategic consultancy and tactical implementation that includes content marketing and a comprehensive business-to-business media relations service, generating awareness and positive perceptions in their target markets.
Geoquip Marine
Geoquip Marine is a leading offshore geotechnical engineering and drilling company, based in St Gallen, Switzerland.
Working with strategic partner Marcom (mar-com.net) we provide them with a comprehensive media relations service, generating awareness and positive perceptions in their target markets. We also assist them with crisis communications.
Open Entrances
Open Entrances specialises in the design, manufacture and installation of oversized architectural glass entrances.
We provide them with a full media relations service, generating awareness and positive perceptions in their target markets.
Bath ASU
Bath ASU is a pharmaceutical manufacturing company based in Corsham, Wiltshire.
We provide them with a media relations support service.
Glass Aftercare
Glass Aftercare is the leading commercial glass maintenance, façade refurbishment and glazing repair specialist for London and the South East.
We provide them with a full media relations service, generating awareness and positive perceptions in their target markets.
Who we are
B2BPR is run by Malcolm Cupis.
Malcolm is a greatly experienced corporate and business-to-business public relations specialist and journalist. During the course of his career Malcolm has been a copywriter for a large international advertising agency, a local newspaper editor, a client-side public relations officer and, since 1994, a public relations consultant. He has worked in the UK, South Africa and in the Middle East and his clients have included Ford Motor Company, Lufthansa, Rolls-Royce plc and Airbus.
Malcolm is a highly skilled strategist, working with clients to research and identify detailed marketing communications and public relations strategies. This ensures that clients have a full understanding of where they are starting from, what their communications objectives are, who they should prioritise as audiences, what tailored messages will resonate with those audiences, what channels will be most effective in getting the messages to them and how to influence the audiences to change their perceptions and their choices.
Having established a strategy Malcolm expertly manages tactical implementation. He is highly successful in running media relations programmes, writing content, implementing social media campaigns and project managing teams of integrated marketing services partners to ensure absolute consistency across multi-channels with a single point of contact.
Need a Quote
B2BPR are on hand to discuss your business objectives, your strategic initiatives
and which support solutions best suit your project requirements.
Get in touch
Get in touch and let's talk about your business, your current situation, your audiences and your objectives.
Phone
Landline +44 (0)1380 871522
Mobile +44 07968 030830
Address
The Beeches, 3 Martins Lane, Keevil, Wiltshire, BA14 6NB
