Public relations and marketing communication boils down to something very simple. If you don’t tell people who should be your customers that you exist and give them reasons to buy your products and services rather than a competitor’s, you will never be successful. No matter how good those product and services are.
PR is not complicated. Like any form of communication you need something to communicate (a message), somebody to communicate with (an audience), an effective way of getting the message to the audience (a channel) and an idea of what you want to achieve as a result (an objective).
You also need to have skilled communicators who can identify the audiences, come up with messages that resonate with them and inspire them to behave as you want them to, implement the delivery of the messages and achieve the objectives.
And that’s where we come in…
We are highly experienced strategists and communicators with masses of experience at devising and implementing successful business-to-business and corporate campaigns, particularly in the aerospace, automotive, construction and industrial engineering sectors. Lean, approachable, easy to work with and highly effective at implementing campaigns that deliver tangible commercial benefits, meeting your objectives within your budgets.
If you are concerned that your audiences aren’t getting the message, get in touch and we’ll happily discuss putting a plan together that will make your business, products and services stand out from the crowd.
Malcolm Cupis, Director