Studio404 is a Bristol-based company that provides a range of technical services for the food and drink packaging industry.
Working closely with the board of directors we created a full PR and marketing communications strategy for Studio404, assisting with branding, including the corporate core proposition “The complete packaging package”, working on identifying and prioritising audiences and messages, before launching the business under a campaign banner of “What goes into a box?”
We wrote their website content, worked with a video production company to come up with a compelling corporate video, established their social media presence, achieved a significant amount of trade media coverage, helped them identify and prepare for attendance at major industry exhibitions, wrote case studies and sales collateral and assisted them with advertising and sales promotions.
“Malcolm Cupis and his team have been an absolute joy and privilege to work with and have achieved tremendous results for us on quite restricted budgets,” says Studio404 Director Allan Bendall. “They are extremely professional and very creative. Their strategic work established a very clear set of messages that we have been reinforcing to audiences ever since. The entire campaign has been very effective indeed.”